Everyone has a lot to say about social media nowadays, so I’ll try to keep this short and sweet.
I for one am a keen advocate of the use of social media because of its ability to connect anyone to everyone. Sites such as Twitter have enabled me to network with industry professionals and peers instantly for free.
Facebook allows me to keep in touch with my close friends and acquaintances. LinkedIn has enabled me to display my CV online which can be accessed by potential future employers.
Youtube users can upload unlimited videos which can be viewed instantly (most of the time!) by anyone with a computer or smart phone. I use it all the time to listen to new music and can share these tracks with my Facebook friends at the click of a mouse (or tap of an iProduct).
This blog has allowed me vent my thoughts and opinions and open a dialogue with others. I guess what I’m trying to say is that social media empowers people. It’s a natural territory for PR by definition – its allows anyone and everyone to relate to their publics (or stakeholders).
I wrote a blog on anti-social media outlining my opinions on the negatives of usage of social media. But on balance, social media has far more positives.
For me, the unique selling point of social media is its novelty. It conveniently connects us to the people in our lives as well as allowing us to meet new friends and handy contacts.
Social media isn’t just the future, it’s the present.